"The Slumflower" #SaggyBoobsMatter Movement Founder

Woman behind the #SaggyBoobsMatter hashtag reveals teenage girls have CANCELLED their breast reduction consultations as a result of her body positive movement

*Chidera Eggerue, 23, from London, began the #SaggyBoobsMatter in a bid to challenge constant representations of 'perfect breasts' in the media
*The blogger revealed on This Morning the powerful impact of her campaign
*She wants to continue embracing being natural and encourages her 73,000 followers to do the same
A blogger who kick-started a social media campaign encouraging women to embrace their natural 'saggy' breasts has revealed its prompted some to change their minds about cosmetic surgery.
Chidera Eggerue, from London, appeared on This Morning to discuss her efforts to challenge society's 'obsession' with what perfect breasts should look like, which led her to create the hashtag #SaggyBoobsMatter hashtag.
The 23-year-old social influencer, who has over 73,000 followers on Instagram, revealed how, since launching her body positive movement, she's received messages from women who decided to cancelled consultations with plastic surgeons as a result.
'I've had an overwhelmingly warm, amazing response,' she told presenters Ruth Langsford and Eamonn Holmes on the ITV daytime show.
'Specifically from very young teenagers who have told me that when they had come across the hashtag it had stopped them attending a consultation with a plastic surgeon, which was amazing to hear.'
She added: 'What's been even more heart-filling was receiving messages from breastfeeding mothers, [who said] that this hashtag has allowed them to feel more beautiful during the process of breastfeeding their child.'
Chidera, who regularly posts images of herself braless, said on the show that at 18 she once felt so ashamed about her breasts that she too considered having cosmetic surgery.
She explained how she would find herself dispirited by shots of models who looked nothing like her on the packaging bras came in.
'As a teenage girl it was way too young for me [to be] thinking that there was something wrong with me,' she said.
She went on to explain: 'When I was 18 I considered surgery too. I used to say to my mum all the time that when I was 18 that I was going to get a job, save money and get my boobs done.
'As much as I believe that women deserve complete autonomy over their bodies and if they want to get a breast augmentation that is completely up to them, I do feel, however, that it is a shortcut to accepting yourself.'
She added: 'I am reclaiming ownership of every single negative connotation. It’s just an adjective.'
The rising radio and internet star's #SaggyBoobsMatter movement has now been shared widely across Twitter, prompting thousands of tweets of support - and plenty of body-shaming.
Earlier this year, the Londoner posted images of herself in a revealing black dress with the comment: 'The next time a man asks why you're boobs are saggy, ask him why his balls are saggy.'
Despite considering surgery, Chidera says she now accepts her body and hopes others will relate to her images on social media.
The social influencer has also faced negativity, with many comments on Twitter also body-shaming her photographs. However, Chidera remains unfazed if the original message is still getting across to women.