Hip-hop superstar Drake has broken a new record in streaming — this time in video games.
The most streamed artist on Spotify, whose latest hit “God’s Plan” has spent the last seven weeks at number one on the US singles chart, made waves this week when he joined the streaming video-game platform Twitch.
His live stream — on which he joined the shoot-’em’-up adventure “Fortnite” with players including video-game star Ninja — drew 628,000 viewers, Twitch said, far outpacing the previous record of 388,000.
Twitch, which is owned by retail behemoth Amazon, saw in the success signs for future growth of the platform, in which video-game aficionados watch and interact with players online.
“Seeing a top gamer and musician come together on Twitch and unite their large and passionate communities is a cultural moment in terms of building awareness around the appeal of social video and it’s only going to grow from here,” Kate Jhaveri, Twitch’s senior vice president for marketing, said in a statement.
The most streamed artist on Spotify, whose latest hit “God’s Plan” has spent the last seven weeks at number one on the US singles chart, made waves this week when he joined the streaming video-game platform Twitch.
His live stream — on which he joined the shoot-’em’-up adventure “Fortnite” with players including video-game star Ninja — drew 628,000 viewers, Twitch said, far outpacing the previous record of 388,000.
Twitch, which is owned by retail behemoth Amazon, saw in the success signs for future growth of the platform, in which video-game aficionados watch and interact with players online.
“Seeing a top gamer and musician come together on Twitch and unite their large and passionate communities is a cultural moment in terms of building awareness around the appeal of social video and it’s only going to grow from here,” Kate Jhaveri, Twitch’s senior vice president for marketing, said in a statement.
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